Yesterday’s tracking report had Avatar at a 16 first choice. It was at 10 on 11.25 and then 15 on 11.30. Here it is eight days later and it’s only gone up a single point. It needs to be up to 30 or thereabouts by opening day on 12.18. Is it that most people don’t focus on movies they want to see until three or five days before the weekend? I’ve been under the impression that a seriously hot movie always increases its first choice number on a gradual steady basis.