Last night I asked HE’s Chicago-based design guy Mark Frenden to take a stab at redesigning the logo for Hollywood Anonymous, a new Substack that I announced on 4.6.

The basic concept, as noted, is anonymously written reportage about what Hollywood life is actually like these days in terms of production, distribution, casting, financing, publicity, Hollywood-angled journalism, fleeting social alliances, ferreting out the insufficiently woke and so on. The kind of “this is how things really are these days” articles that people aren’t allowed to write at publications anymore. No names, no hints, no allusions, no nothin’.

Anyway, here’s what Mark delivered in terms of a horizontal banner and a small box-like accompaniment:

I like it — a thematic cousin of HE and operating within the same universe.

Previous stab at Hollywood Anonymous banner art.

Previous Hollywood Anonymous box art.