Yesterday I posted a riff about how Joe Biden‘s 2020 Presidential campaign will probably turn out better if he acquires a Clint Eastwood jawline. Right away some commenters started calling me shallow and whatnot, essentially declaring that attractive appearances don’t matter in politics.

One question: Imagine if during the 1960 Presidential election John F. Kennedy didn’t have his thick, wavy, reddish-brown hair but a thinning Biden-like thatch. Not to mention a pasty-faced complexion instead of his regular Florida tan. Plus a bulky, pot-bellied, Tip O’Neil physique due to a thing he had for ice cream, cheesecake, pasta and Pabst Blue Ribbon. Would his appearance have made any difference in the polling? Would he have still edged aside Richard M. Nixon?

See what I mean?