Hooray for Dave Cullen and the Ultimate Brokeback Forum for landing a story in Monday’s N.Y. Times about the full-age ad they paid to run in Daily Variety last Friday (3.10) lamenting Brokeback Mountain‘s having lost the Best Picture Oscar to Crash. The UBF-ers raised more than $24,000 — the ad cost $15,435. Variety president-publisher Charles C. Koones told Times writer Stuart Elliott that Brokeback “really touched a chord with certain audiences…there are those in Hollywood who feel it was robbed.”