I guess there’s something to be said for Martin Scorsese‘s Hugo having only dropped 56% from last Friday compared to Arthur Christmas plummeting 64% and The Muppets nose-diving 77%. The lesser Hugo drop is related, I guess, to its playing in 1840 theatres compared to 3376 Arthur houses and 3440 Muppet situations. And is due to the fact, I suppose, that it’s a good 3D storybook film with a great ending.
Boxoffice.com‘s Phil Contrino says he’s thinking Hugo will make “around $50 million” at the end of the day, “but it could be less if Sherlock Holmes 2 and Alvin and the Chipmunks 3 take a much bigger chunk out of its audience. Unfortunately, opening during the holidays does not allow a film the luxury of finding its audience. There’s too much competition.”