This Bud Light commercial is about the preponderance of empty external stimuli in the 21st Century, and how all of it culminates in a paralyzing state of ennui and nothingness that would reduce Immanuel Kant (if he could be brought back to earth and put into this situation) to tears and pleading. And I’m not making this association because a place where I’m staying in Berlin next week is located on Kantstrasse. Ian is a gleeful, highly impressionable dolt. If it had been me I would have taken one look at that wine-colored stretch limo and that DJ in the back and stopped smiling immediately.