Bobby Zarem, the whipsmart, highly-charged, occasionally volatile New York publicist who "conceived" the "I Love N.Y." campaign and represented a cavalcade of big Hollywood clients (Sylvester Stallone, Jack Nicholson, Eddie Murphy, Alan Alda, Cher, Dustin Hoffman, Michael Caine, Sophia Loren, Arnold Schwarzenegger, Pee-Wee Herman) during his '70s and '80s heyday, and whom I dealt with as a Manhattan-based journalist from the late '70s to '83 and worked for in Los Angeles in '85 and '86....poor Bobby died today in his home town of Savannah.