This morning I was admiring the catchy eyesore appeal of Bones Roadhouse in downtown Gualala. The flames in the sign tell you they’re into charbroiled beef — very distinctive, guys. Not mention the “great ocean views.” And the loud brownish rust color of the exterior accented by those Indian red window frames is startling. This is the downside of American free enterprise — i.e., people with atrocious taste being allowed to not only design their own storefronts but pollute the aesthetic atmosphere of the nearby area.

Remnant of typical home in Gualala in the old days (i.e., maybe 100 years ago). Imagine what the founding residents of this community would think and feel if they came back to 2010 Gualala and stood in front of Bones.