It’s very rare for a trailer to capture the tone and spirit of a comedy as lovingly as this one for Little Miss Sunshine (Fox Searchlight, 7.26). Trailers almost always accentuate the most primitive aspects of a film in order to grab the broadest demographic — this one doesn’t. My respect to whichever Fox Searchlight exec made the particular determination, plus whichever in-house editor or outside agency did the work. (Everyone was lunching when I called.) The trailer assumes that the audience is hip enough to get the jokes, which are all about character and family conflict (i.e., not one pratfall or fart joke), and yet the humor is clearly funny in a vulnerably human way, and you can tell right away that the acting is supple and non-schticky. Sunshine is not a snide-attitude blue-state movie — it’s about a typically disshevelled middle-class family with the usual issues — but watch the regional revenues when it opens. I’ll bet you anything the hee-haws are going to respond cautiously no matter how many rave reviews it gets because it feels indie-ish and the stars aren’t big enough (Gregg Kinnear, Steve Carell, Toni Collette, Paul Dano, Abigail Breslin, Alan Arkin) and so on. Just you wait. Whenever a really sweet and hilarious and beautifully measured film comes along (and mnark my words, this will prove to be one of the best films of the year), the reds always go, “Hmmm…should we see this?” I’ll bet that the pretty woman I spoke to yesterday who loved the The DaVinci Code (see the following item) will also drag her feet.