One, producers and distributors have been editing critical review quotes for display ads for a long time. And two, anything you publish (including a tweet) can be re-quoted by anyone. So I don’t see what the big deal is about producer Scott Rudin having used an A.O. Scott tweet about Inside Llewyn Davis for a N.Y. Times full-page ad that ran last Saturday. CBS Films reportedly paid the Times $70 grand to run it. A Rudin rep courteously asked Scott for permission and he declined. They ran it anyway. They were within their rights. Isn ‘t it flattering to be ignored in such a manner?