As someone who knew marketer Geoffrey Ammer somewhat (he took me to lunch a couple of times in the ’90s) and who liked his style, courtesy and professionalism, I’m very sorry to learn that he passed this morning from a heart attack at age 62. A Wrap story mentions that his dad also went early. If you’re living a reasonably healthy lifestyle longevity is always about genes. You’re either lucky or unlucky, and there’s not much you can do if you’re dealt a short hand. My condolences to Geoff’s family, friends, colleagues.