Last week’s tracking figures for In Her Shoes, before last Saturday’s sneak, weren’t that hot — 2% first choice, awareness 55%, and definite interest 23%. (The under-25 female awareness was 66%; over-25 female awareness was 68%.) But the sneak has definitely bumped things up, and today’s tracking says first-choice for Shoes is now at 9%, general awareness 66% and definite interest 32%. The second sneak this weekend will bump things up a bit more and so on until the opening on 10.7. For perspective, Flightplan had a definite interest tally of 44% and 14% first-choice the day before it opened.
