I still say August 18th is too long a wait for Snakes on a Plane to finally show up in theatres. It’ll do pretty dynamic business, I expect, but it should be opening during one of the weak weekends in July. My son Jett is leaving for college only a few days after August 18th, and thousands of other freshmen, I presume, are looking at same or similar schedules. Won’t this interfere with the usual word-of-mouth cycles and possible repeat business?

June 24, 2006by Jeffrey Wells5 Comments