Maybe after I finally see Ryan Coogler‘s film in Cannes (after being shut out of two screenings at Sundance 2013), I’ll understand why the title was changed by Weinstein Co. marketers from Fruitvale to Fruitvale Station. I’m guessing it’s because Fruitvale sounds rural, like something to do with agriculture and working on a fruit farm, and Fruitvale Station sounds more urban. Pic is based on the true story of Oscar Grant, a young guys who was killed by the bulls at the Fruitvale rapid transit station in the Oakland area on New Year’s Day in 2009.