The problem isn’t that Warner Bros. marketers waited too long to start emphasizing Leonardo DiCaprio‘s Best Actor performance in The Departed in trade ads. (It was the problem but no longer, I mean.) The problem is that The Envelope‘s Tom O’Neil, composing this comparative piece of art for an article he wrote about Leo’s once-upon-a-time Oscar hopes, didn’t properly tweak the November trade ad so it looks as sharply focused as the December one.