“Let’s be honest: There is no theatrical movie business any more, and there hasn’t been for a long time. Except for the biggest Hollywood movies and sleeper independent films, theatrical is a loss leader. You get reviews and publicity and generally lose money or break even if you’re lucky. It’s all about DVDs and the other so-called ancillaries.” — publicist, public speaker and streetcorner provocateur Reid Rosefelt responding to Robert Cort‘s “Straight to DVD” op-ed piece in Saturday’s New York Times.