“There’s a growing sense of gloom about what the WGA strike will eventually yield for the scribe tribe,” Variety‘s Cynthia Littleton reported yesterday, drawing on results of a survey of Variety subscribers conducted by Frank N. Magid Associates. “Only 9% of the total think the strike will be resolved in the writers’ favor, while 57% say it will be resolved in the companies’ favor — compared with 20% who believed it would end in the writers’ favor in the November survey.
“Even among writers, the pessimism appears to be growing, with only 10% of WGA respondents believing that it will end in the writers’ favor compared with 22% in November.
“Nearly half (48%) of all respondents said their view of the WGA hasn’t changed since the strike began, while 27% said they see the guild in a more ‘negative light’ and 23% say they see the WGA in a more ‘positive light.’ The guild’s poll numbers have dropped since the November survey, when 29% of all respondents said they saw the WGA in a more positive light since the strike began.
“Executives were most likely to say they’re taking a dimmer view of the WGA, with 49% saying their opinion of the guild has gone south since the strike began, while 43% of execs say their opinion hasn’t changed.”