So far the critical consensus on Apple’s The Morning Show is that it’s a bust.
Not a disaster or a wipeout, mind, but when your Rotten Tomatoes + Metacritic average is 61%, you’re talking about a failing grade. On top of which it’s hard to feel enthused about a two-season show (10 episodes each) that cost $300 million to make. That’s not a typo — $300 million or $15 million per episode. The instant I read these figures, I said to myself “naahh.”
I also decided early on I didn’t want to watch Jennifer Aniston playing a defensive, huffy, arched-back, pissed-off co-host of a Today-like show…later.
The basic beef seems to be that The Morning Show has been written by a #MeToo committee.
Variety: “[Tries] to sell all sides of its story without committing to telling a single one well…not a human worth caring about in sight.” Indiewire: “[It’s] a bit like watching The Big Short, except nothing is said straight-to-camera and nearly everything is boring.” Chicago Tribune: “The Morning Show pushes one excellent actor after another into misjudged shrillness and Big Moment fireworks, giving the various crises and machinations nowhere to go but sideways. The inconsistencies and false notes pile up.”
I’d better shake off the lethargy and start watching this puppy right away. The first three episodes begin streaming on Friday, and then the remaining seven on a weekly basis.
Boilerplate: “Alex Levy (Jennifer Aniston) runs The Morning Show, a popular news program broadcast from Manhattan that has excellent TV ratings and is perceived to have changed the face of American television. After her partner of 15 years, Mitch Kessler (Steve Carell), is fired amidst a sexual misconduct scandal, Alex fights to retain her job as top newsreader while sparking a rivalry with Bradley Jackson (Reese Witherspoon), an aspiring journalist who seeks to take Alex’s place.”