When the 310 area code was introduced to L.A.s westside over 20 years ago, the editors of Beverly Hills 213, a lightweight glamour weekly that had launched in the early ’80s, had to decide whether to keep the old name or change it to Beverly Hills 310. They stuck with 213, and in my mind that ended their relevancy. And yet by the same token Rupert Murdoch’s decision to create 21st Century Fox, an independent media and entertainment company….aahh, who cares? The main thing is that the TV and movie corporation called 20th Century Fox won’t be fiddled with.