What happened to those Cloverfield projections in the mid 20s? Smashed on the rocks. Fantasy Moguls Steve Mason is reporting that over the 4-day Martin Luther King holiday weekend J.J. Abrams‘ hand-held monster film “will likely finish in the $39 million to $42 million range. 27 Dresses starring Katherine Heigl appears to be headed for a solid $17 million to $20 million while Mad Money, the first film from Overture, will probably finish with less than $10 million.