Harry Potter and the Order of the Phoenix is tracking at 98 general awareness, 52 definite interest and 31 first choice — figure $70 to $80 million for the weekend and $110 million or more for the five days. Roland Joffe‘s Captivity (opening Friday, 7.13) is tracking at 27, 18 and 2…meh. John Waters‘ Hairspray (New Line, 7.20) is at 65, 30 and 5 with a definitely not interested rating of 13. (Musicals always draw moderately high negatives — Dreamgirls had them in the mid teens just before opening.)
I Now Pronounce You Chuck and Larry (Universal, 7.20) is now at 70, 35 and 6 — half-decent, needs to improve. I Know Who Kiiled Me, the Lindsay Lohan thriller out 7.27, is looking at 27. 17 and 1…not too good. No Reservations> (Warner Bros., 7.27) is at 42, 22 and 2. The Simpsons Movie (20th Century Fox, 7.27) is at 77, 37 and 6 — best July score besides Harry Potter.
