The only part of this Joe Wright-directed Chanel No. 5 spot that doesn’t quite work is the line “dreams take over.” My dream of being a successful hotshot journalist came true, but for most people dreams die or shrivel up or never quite happen. Or they get sensibly downsized. Or gradually forgotten about.

It must have been tough for Pitt to say these lines just so. My understanding is that he was paid about $4 or $5 million for this.