If I were in charge of creating the one-sheet for No Country for Old Men, I would go this way also. Thriller, run for your life, rifle, scary guy, etc. But I would create an alternate poster also — one that links the threat element to the tone of sadness and old-guy regret in the Cormac McCarthy novel, that underlying current of “wow, what’s happening to this country?”
July 20, 2007by Jeffrey Wells36 Comments