Francis Coppola’s Twixt, which I saw but can barely remember (sorry), was generally regarded as underwhelming horror film when it opened in 2011. But marketing-wise, the title was the main bugaboo.
The Wiki page says the original title was Twixt Now and Sunrise. An “authentic cut” version popped on Bluray on 2.28.23, and the title has added a B-apostrophe. It’s now called B’Twixt Now and Sunrise. Whatever.
I admire Coppola’s brass and obstinacy in continuing to tinker with this failed project. Lesser men would’ve thrown up their hands and walked away.