Warner Bros. No Reservations (7.27) is sneaking nationwide on Saturday night, which obviously means that studio strategists believe it will sell itself. You could also take the hard-nosed view and say it hasn’t been tracking all that well and they need to do something to wake people up. I know they wouldn’t be showing it if didn’t work, so maybe there’s reason for a little uptick.

July 19, 2007by Jeffrey Wells4 Comments