The new Avatar poster is wrong. The thinking behind it is about telling the uninitiated that this James Cameron film is about exotic blue-skinned people with white pinpoint tattoos. But it also suggests that the film is entirely animated, which of course it isn’t. Or at least, not in the way most people understand the term “animated.” Much/most of Avatar is in 3D animation of a much higher quality than anything seen before, and this poster sells this aspect short. It looks primitive and unimaginative, like a “test” poster. Take it down, Tony Sella , and make something better. Please.