Objective: relying on a tried-and-true tone of smirky pseudo- sophistication, inject a note of contemporary cultural resonance into the selling of a forthcoming cable broadcast of 34 year-old disaster film. Solution: Link to a movie (and more particularly the public persona of a certain movie star) that is not only here-and-now but, in a manner of speaking, somewhere between gasping for breath and sinking beneath the waves. Watch this AMC promo spot for a Thursday night (5.11) airing and you’ll see what I mean.
