Okay, I’m eating my words about the goddam Break-Up tracking (i.e., what I wrote about it being toast) during the Cannes Film Festival. I was wrong and intemperate and rash, and I made an effing mistake, and I hope I’ve learned a lesson from all this. It’ll sink big-time next weekend, of course (50% or 60%), but from today’s perspective this is a very impressive, based-on-an-almost-total-bullshit-ad-campaign opening (the Tonya Harding joke notwithstanding)….

June 3, 2006by Jeffrey Wells11 Comments