In a curiously un-bylined article about Once in the Sydney Morning Herald, it is noted that while Spider-Man 3 and Shrek the Third “came, saw and conquered with more than $700 million in global box office cash each, they no longer sit in the top 30 U.S. box-office list. Once, after 13 weeks, has made more than $7 million and sits steadily in the 26th spot.

“In an era of Hollywood studio hype,” the anonymous writer also says, “$250 million budgets and comatose plots masked by stuntmen and explosions, it’s a rare treat to watch a simple but great film. This quaint rock musical love story is just that.”