Harry J. Sonneborn: “Land — that’s where the money is. And more than that — control. Control over the franchisee. Fail to uphold quality standard? You cancel their lease. And control over Dick and Mack.”

Ray Kroc: “If I were to do this….uhh, the brothers would effectively be…they, uh…effectively would be…”

Harry J. Sonneborn: “Yes. (beat, beat) So…whadaya say, Ray?”

Carter Burwell‘s somber music comes in right after the word “yes.”

Another great Burwell cue….

Ray Kroc: “Business is war. It’s dog eat dog, rat eat rat. If my competitor were drowning” — Burwell! — “I’d walk over and put a hose right in his mouth. Can you say the same?”