“In another sign that kudos campaigns are getting innovative in a jam-packed season, 6,000 Oscar voters will receive a screener of DreamWorks-Paramount’s Things We Lost in the Fire on Friday — the same day the film opens in theaters,” reports Variety‘s Pamela McLintock.

“Par will also send screeners of the director’s cut of Zodiac, helmed by David Fincher, to the Producers Guild of America, the Writers Guild of America and the Screen Actors Guild, instead of the official release version. Move reps the first time Par has sent out a director’s cut.

“The day-and-date mailing of Fire is unprecedented at this time of year. Traditionally, studios like to wait a month or two after films’ autumn bows to issue screeners.”