Old-school Hollywood acting and writing used to operate on this level all the time, calling bullshit on itself at every turn. Kirk Douglas getting angrier and angrier, then ending his tirade at Lana Turner with “get out, get out…GET OUT!” Atrocious but delicious. With the influence of Marlon Brando and Montgomery Clift peaking in ’52, this proscenium-arch approach to fake-sounding “dialogue” and soap-opera behavior was in its death throes, and yet in the context of a schmaltzy Hollywood melodrama like The Bad and the Beautiful it almost works. Okay, it works. Except there’s no believing it.