There’s apparently no stopping Average Joes and Janes from taking vertical video. For whatever reason they just can’t wrap their heads around the idea of tilting their phones to the left so they can get a horizontal capture with a 1.66:1 or 16 x 9 aspect ratio. Which is how every cinematographer, landscape artist and photographer in human history has always composed and presented images. But no longer — Joe and Jane have their own aesthetic. They won’t listen, won’t reconsider…a done deal.

From my early childhood on Hollywood Elsewhere has always shot film and video like Sergei Eisenstein. Okay, during a weak moment or two I may have taken a “portrait” video, but I regret this now and will never repeat if I can help it.