You never know what will happen when something you’ve written make its way into a print ad, so I just want to go on record regarding Darren Aronofsky‘s The Fountain. The WB marketers liked my comment about it being “more than a movie — it’s an experience” and I said fine…with a qualification. I meant “experience” in the Jimi Hendrix sense of the term, I wrote, “so would you guys mind keeping the Jimi Hendrix part? Seriously, that’s what I meant to say. Otherwise the quote makes me sound like Jeffrey Lyons.” I said some equally flattering, somewhat more interesting things last summer.