Pre-order now and a three-pronged Prometheus package — Bluray, DVD + digital copy — is yours for only $27.99. Are Fox marketers presuming that online U.S. buyers might be slightly more intrigued now, a week before the 6.8 opening, than later? It would appear that the idea of a theatrical debut being a singular, stand-alone event that warrants everyone’s attention and respect without the baggage of hustling other formats is out the window.