There’s this bizarre blogger/commentator sub-cabal that believes Zero Dark Thirty is a bad title. I think it’s genius-level — one of the coolest-sounding, totally-owns-the-room titles ever. Partly, I admit, because the meaning (i.e., pitch dark or dead of night) isn’t precisely, immediately clear to the dumb-asses. That’s why it’s dead-on because it radiates coolness, confidence, authority. It says “we know and you ought to.”
And yet MCN’s David Poland and Variety‘s Jeff Sneider have tweeted that it doesn’t work, etc. Presumably others feel the same way. Apart from the fact that it totally works, they don’t seem to understand that capitulating to the idiots is a form of spiritual and cultural suicide. NEVER dumb things down. Beakers of hemlock are preferable.