Netflix co-founder and CEO Reed Hastings has announced that Netflix’s DVD-by-mail service will, “in a few weeks,” be re-named Qwikster while the movie-streaming service will retain the Netflix name. The “qwik,” of course, is a variation of the “quik” in Nestle’s Quik, which I subsisted on for years as a kid. So it’s that blended with Flixter.