If I was directing this Bully PSA, I would tell these N.Y. Yankees to shape up or ship out. I would say to Derek Jeter, Alex Rodriguez, Mariano Rivera and manager Joe Girardi, “Guys? You sound like you’re reading from a fucking cereal box. Forget what the copy says. Try to say whatever you feel about bullying in your own words. Just let it come out naturally. Because you sound like you’ve been asked to do this as a favor and you’re looking to get it over with.”