This ad is some kind of ultimate expression of bland, flashy wankery. Eff this ad and double-eff Skyfall. Heineken can eff itself on its own steam. The spot uses jizz-cutting and idiotic CG flim-flammery (the guy not spilling those three idiotic Heineken bottles on a silver tray) instead of style and class and cool. The lean and super-cool Dr. No aesthetic is reflected with the brief appearance of Joseph Wiseman, but the rest of the ad shits on its memory. If Daniel Craig wore his hair any shorter his head would be shaved.