Cheers to Landmark marketer Madelyn Hammond for brokering a deal between Samsung and Landmark Theatres to promote independent film, beginning with the arrival of Sean Penn‘s Into the Wild (Paramount Vantage, 9.21). Marc Graser‘s 9.16 Variety story said the “strategy isn’t meant to push a specific Samsung product but to bolster the company’s brand image among American consumers, especially the affluent auds that indies attract.”