“I look at the people I meet. No one’s dying to have a lot of responsibility in their lives. Very few people are looking at life and thinking, ‘Gee, I wish there was another thing to occupy my time and energy.’ Our characters are definitely trying to avoid that type of thing.” — Knocked Up star Seth Rogen analyzing schlub culture in Sharon Waxman‘s N.Y. Times piece about Judd Apatow‘s focus on (and identification with) nerdy/schlub types in his films.
Can there be any doubt that it was American schlubs who contributed a significant portion of last weekend’s huge Spider-Man 3 haul? Apatow’s Knocked Up characters pointedly mention wanting to catch Spider-Man 3 in the film. Way to go, Judd and Seth…that’s really something to be identified with and be proud of.