I’ve explained two or three times that orange is a bad color to use in ads, movie posters and/or DVD/Bluray covers. I mentioned this in a recent riff about a British Touch of Evil Bluray. And I wrote last August that “any emphatic use of orange feels a bit oppressive” because “it’s a safety color when you’re hunting or working construction or standing on a busy traffic road in the evening, but it’s also a control color — a symbol used to enforce rules and segregate prisoners and make people stay within boundaries.”
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Orange doesn’t say “life can occasionally be beautiful or transporting.” It says “do this,” “watch out,” “don’t go there,” “slow down,” etc.
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