At 6:15 pm last night Variety‘s Pamela McLintock projected a $20 million Friday for Sex and the City. But sometime after 11 pm Fantasy Moguls’ Steve Mason posted a “shocker” report that SATC earned $28.25 million yesterday and is looking at a $70 million gross by Sunday night.
A Friday figure in the neighborhood of $20 or $25 million easily ranks as the biggest opening-day tally for a romantic comedy. As McLintock pointed out, The Devil Wears Prada — the last sizable chick-flick hit — earned $9.4 million on its opening Friday and $27.5 million for that weekend.