CBS Films’ The Back-up Plan (4.23), the Jennifer Lopez romcom, is partnering with the American Humane Association for pet adoptions across the nation in 12 select markets. And Participant Media and Summit Entertainment’s Furry Vengeance (4.30) has announced a campaign to “bring a message of wildlife and habitat preservation to over 16,000 schools – approximately a half a million students around the country,” according to a release.

The idea is to counter-balance the karma of the films themselves with socially nourishing acts. Better this, I suppose, than just doing a take-the-money-and-run.

I reported on March 7th about having seen the trailer for Furry Vengeance, the latest from director Roger Kumble, and coming away with an impression that it may be “the most infuriatingly awful film of the year thus far.”