It’s hard to understand what it was about about Dawn C. Chmielewski‘s Snakes on a Plane article that that Calendar editors at the L.A. Times thought was fresh in any way, shape or form. Her article is a total regurgitation of facts and observations that other journalists have been writing about the grass-roots marketing of Snakes since last March. It’s like someone said, “Guys, we need to run a Snakes marketing piece that’s aimed at the 60-and-older crowd that hasn’t been keeping up.”