In his rundown piece about the 69th Venice Film Festival, Variety‘s Nick Vivarelli quotes topper Alberto Barbera as follows: “In preparing Venice I have very much admired and envied my friend and colleague [Cameron Bailey] who heads the Toronto Film Festival. He has an easy job: he can take 350 movies and therefore accept almost anything. We have chosen a much tougher path, in which, after lots of discussions, we had to say ‘no’ a lot. And it was very tough.”

In other words, it’s much easier in a sense to run Walmart than a small boutique catering to a select clientele.