Sorry to jump into this so late, but The Island‘s lousy opening weekend wasn’t a “disaster” ($12.1 million at theatres…a pathetic $3876 per site) as much as totally pre-ordained. It was never really alive and in the game, and everyone knew this all along. Tracking figures were never very good, and once the word got around after the 7.13 nationwide sneak that it was more or less another THX 1138 or Logan’s Run…forget it. Everything was tried, loads of TV ad money was spent, and the dogs just didn’t want to eat the dog food.