The basic thing about cigarettes is that during the days when they were regarded as an attractive way to flirt with ill health (i.e., back in the ’70s or ’80s), each one was your little friend. You would buy a pack of 20 little buddies who would provide comfort and make you feel fairly cool as you sat at a cafe or walked down a street or whatever, particularly in the evenings. It follows that the brand names of cigarettes had to sound either friendly or fraternal or enobling on some level. They had to sound like a club you’d want to join. The Loyal Order of Camels or Galouises. The Chesterfield or Davidoff club. All to say that in the old days, no way would a cigarette company have created a brand called Drome.