The Toronto Film Festival is offering one press screening of Darren Aronofsky‘s hotly anticipated Black Swan, which pulverized nearly all discerning critics at the Venice Film Festival. It happens on Friday, September 10th, at the Scotiabank theatre at 9:30 am — great.

But wait. Another highly anticipated film, Tom Hooper‘s The King’s Speech, which excited many viewers yesterday at the Telluride Film Festival, is also having its one and only press screening at nearly the exact same time — 9 am — on the very same morning, and at the same venue.

Each film has at least two open-to-the-public showings, but further into the festival grid and conflicting, naturally, with other important films and events. So there’s no catching both of them early, press screening-wise. It’s one or the other.

But why? Why not press-screen them on 9.10 so they don’t conflict? What could have motivated Toronto Film Festival programmers to show two films to journalists that they knew were going to be hot tickets right up against each other with no alternatives except for two subsequent, hard-to-crack public viewings each? They had to know they’d be causing problems.

If you miss a press screening of a major film in Cannes it always shows the next day at the Salle du Soixantieme. And there are always…okay, usually two or three press screening opportunities to catch a must-see at Sundance.