So if Mr. Peanut isn’t really dead (i.e., if his death is like Superman’s) then he’s not being replaced.
Right? So why kill him in the first place?

This non-speaking, monacled, top-hat-wearing asshole has been around for over a century, etc. Yes, the forthcoming Super Bowl ad (i.e., the funeral) draws attention to Mr. Peanut and Kraft Heinz but…it just feels like a lotta bullshit.

Ad Age‘s Jessica Wohl: “We’ll take bets on whether Mr. Peanut returns, much like the Bud Light knight did after meeting his fate in a Super Bowl spot last year.”